Spider's content brief compares your page with the pages that rank for a keyword and tells you what to add: a target length, the topics the top pages cover that yours does not, the headings they share, and the questions your page should answer.
What is in a content brief?
| Section | What it shows |
|---|---|
| Target length | The typical length of the ranking pages, as a guide not a rule |
| Missing topics | Terms the top pages use that your page does not |
| Underused topics | Terms your page mentions far less often than they do |
| Shared headings | Sections most ranking pages include |
| Questions | Questions to answer directly on the page |
Where do the competing pages come from?
Either paste the URLs you want to compare against, or let Spider fetch Google's current top results for the keyword. Pasting URLs costs nothing.
Should you copy the top pages?
No. Use the brief to find gaps, then write something more useful, more specific or more up to date. Pages that only repeat what already ranks have little reason to outrank it. See thin content and writing content AI assistants quote.
Try Spider on your site
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