How to write a title tag for SEO

The title tag is the clickable headline Google shows in search results and the text in the browser tab. It is one of the strongest signals of what a page is about. A good title is 30 to 60 characters, starts with the main topic people search for, and ends with your brand.

What does the tag look like?

<title>Dental Implants in Pune: Cost & Recovery | Smile Clinic</title>

Every page needs exactly one title tag, inside the <head>.

How long should a title tag be?

Google truncates titles by pixel width, which works out to roughly 50 to 60 characters on desktop. Put the most important words first so a shortened title still makes sense. Titles under about 30 characters usually leave out words people search for.

A format that works

Main topic or keyword: specific benefit or detail | Brand

• "Free SEO Audit Tool: 100 Checks in a Minute | Spider"
• "Running Shoes for Flat Feet: 8 Tested Picks | RunLab"
• "GST Registration Online: Documents & Fees | TaxEasy"

Why does Google change some titles?

Google may rewrite a title when it is too long, stuffed with keywords, the same across many pages, or does not match the page content. It often uses the page's H1 instead. Keeping the title and H1 consistent and specific makes a rewrite less likely. Google explains this in Influencing your title links.

Common mistakes

• The same title on many pages, such as "Home" or the brand name alone.
• Repeating the keyword several times.
• Titles that promise something the page does not deliver.
• Leaving the default title from a theme or framework.

How should the title relate to the H1?

They should cover the same topic, but they do not need to be identical. The title is written for search results and is usually shorter and more keyword-focused; the H1 is written for people already on the page. See headings and the H1.